В конце XIX – начале XX веков многие европейские кондитерские фабрики часто вкладывали коллекционные открытки в коробки со своей продукцией. Это могли быть изображения природы, диких зверей, властителей прошлого, исторические хроники или же просто реклама. Человек вовлекался в процесс и, следовательно, ждал и покупал новые шоколадки – чтобы пополнить коллекцию….
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